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Cosmetics OEM/ODM Explained: How to Leverage Supply Chains for Hit Products?

Why are emerging brands increasingly adopting ODM models? From R&D to production, how can an efficient supply chain accelerate time-to-market?

  • OEM vs. ODM: Differences and applications (OEM for manufacturing vs. ODM for full-service design).

  • Case Study: AiQi’s “live-streaming hit product” pipeline (market insights → formula matching → packaging design → mass production).

  • Cost Efficiency: How a 3,000+ formula library reduces trial-and-error expenses.

  • Risk Alert: Pitfalls brands must avoid in ODM partnerships (e.g., IP ownership).

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